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AnShin MMA Eastern Home Shopping Network JCB Platinum Card |
Tokyo and Taipei, August 16, 2004 - JCB, the leading international payment brand, and AnShin Card Services Co., Ltd., one of the top Taiwanese credit card companies, are pleased to announce that AnShin Card Services has begun issuing JCB branded credit cards in Taiwan. The launch of the newAnShin MMA Eastern Home Shopping Network JCB Platinum Cardwas realized in cooperation with Eastern Home Shopping Network Company Limited, a major Taiwanese TV shopping company.
The issuing license agreement between JCB International (JCBI) and AnShin Card Services was signed on April 29, 2004. The new AnShin MMA Eastern Home Shopping Network JCB Platinum card is the first credit card in AnShin Card Service's portfolio to carry the JCB brand.
"We are excited by this opportunity to partner with AnShin Card Services, one of the most respected and largest credit card issuers in Taiwan, and this will help increase the reach of the JCB brand in Taiwan. Through this new strategic alliance with AnShin Card Services, we are able to match the global strength and worldwide service of JCB with the strong customer-oriented relationships of a local partner", said Mr. Osamu Hino, General Manager of JCB International (Taiwan) Co. Ltd.
AnShin MMA Eastern Home Shopping Network JCB Platinumcardmembers will enjoy a waiver of annual fees for the first year, a special introductory interest rate, exclusive discount pricing, cash back premiums and other benefits available at Eastern Home Shopping Network's TV shopping. Also, the card gives cardmembers access to AnShin Card Services' MMA (Money Management Account®) financial technology that offers time-sensitive, user-specific flexibility in investment options.
"The alliance with the global JCB brand is in line with our ongoing commitment to provide enhanced card payment capability and flexibility to our customers", said Mr. Dennis Lee, President of AnShin Card Services. "This partnership will increase the appeal of our card products as an important tool for payment convenience and flexibility in keeping with today's lifestyle. And we are pleased to have an agreement with JCB that provides us with numerous marketing opportunities around the world," Mr. Dennis Lee added.
As a result of this agreement, the leadership position of both AnShin Card Services and JCB will be reinforced for a strategic advantage in developing the potential of the credit card market in Taiwan. JCB expects AnShin Card Services to issue more than 150,000 cards in the first year.
JCB opened its representative office in Taiwan in 1993, and started issuing JCB credit cards in Taiwan in 1994, a significant milestone in its long-standing commitment to Taiwan and the Asian market. The launch of the AnShin MMA Eastern Home Shopping Network card is another major step forward for JCB's presence in Taiwan.
Money Management Account® is a registered trademark of AnShin Card Services Co., Ltd.
About AnShin Card Services Co., Ltd.
AnShin Card Services Company Ltd., one of the leading credit card companies in Taiwan, is a member of SinoPac Holdings. AnShin Card Services is the latest of 31 companies issuing the JCB Card in Taiwan, under the National Credit Card Center (NCCC) umbrella, the Taiwanese mega credit card processing center. The company has affinity or co-branded relationships with a wealth of organizations, and has built a broad base of loyal cardholders who comprise one of the most attractive customer segments for merchants worldwide. For more information, please visit the website: www.anshin.biz.
About JCB International Co., Ltd.
JCB is an international credit card brand and the largest card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding overseas in 1981. Its merchant network includes 11.7 million merchants and spans 189 countries and territories. JCB cards are now issued in 18 countries and territories, with 51.6 million cardmembers. As part of its international growth strategy, JCB has formed alliances with more than 320 leading banks and financial institutions globally to increase merchant coverage and cardmember base.
JCB's corporate philosophy of "Service from the heart", a commitment to responsive and high-quality service, continues to guide it as it creates the future together with its customers, merchants and partners. For further information, please visit the JCB Co. Ltd. home page at:
www.jcb-global.com/english or www.jcbinternational.com.
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