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Tokyo and Hong Kong, August 23, 2004 -
JCB, the international payment brand, is
pleased to announce that AsiaPay (HK) Limited,
a leading Asian payment service provider,
is adopting J/Secure, the JCB payer
authentication program. 20 major AsiaPay
client merchants including Sinomedia Holdings
(HK) Ltd and U Domain Web Hosting Co Ltd
have started using the J/Secure program
for online shopping. An additional 300
AsiaPay e-commerce client merchants are
expected to follow immediately.
JCB designed the enhanced security of
J/Secure to be an important tool in preventing
credit card fraud online to protect its
customers and provide greater confidence
in credit card payment on the internet.
J/Secure adds an important secret password
identification step to the traditional
online shopping process, verifying the
identity of the person entering the card
information. AsiaPay's merchant server
is equipped with merchant server plug-in
software (MPI) compliant with J/Secure
technology, performing the authentication
checking for the payment service provider's
client merchants.
"J/Secure implementation promises
a lot of benefits, as online shopping volume
will only increase with time. We can protect
our growing online payment transactions
and avoid business losses due to card fraud,
and this will certainly give JCB cardmembers
more peace of mind when they shop on the
internet", said Hiroshi Takahashi,
Managing Director of JCB International
(Asia) Limited.
JCB launched the J/Secure program in April
2004, and has been implementing it in e-commerce
markets worldwide. AsiaPay's adoption of
the program is the first in Hong Kong.
JCB will continue to promote and deploy
J/Secure providing higher levels of security
worldwide, in response to the current and
emerging needs of the global payment market.

About AsiaPay (HK) Limited
AsiaPay Limited, the company behind paydollar.com,
was incorporated in Hong Kong in July
2000. Since then, AsiaPay has rapidly
become a leading provider of internet
and mobile payment services and technologies
in Hong Kong and Asia. The company provides
individuals and corporate entities with
the latest electronic payment values
that readily enhance one's quality of
life and maximize business opportunities,
efficiency and productivity. AsiaPay
enables merchants of any size, whether
internet, phone or mail order, to securely
process credit card and debit account
transactions in real time, 24 hours a
day; and offers financial/banking industries
a wide range of payment gateway, 3-D
MPI and mobile payment solutions with
high ROI and operating efficiency. Looking
ahead, AsiaPay has formed strong strategic
alliances with leading financial institutions
and technology players to deliver the
most comprehensive payment processing
services and solutions in the industry.
For further information about AsiaPay,
please visit at http://www.asiapay.com
About JCB Co., Ltd
JCB is an international credit card brand
and the largest card issuer and acquirer
in Japan. JCB launched its card business
in Japan in 1961 and began expanding
overseas in 1981. Its merchant network
includes 11.7 million merchants and spans
189 countries and territories. JCB cards
are now issued in 18 countries and territories,
with 51.6 million cardmembers. As part
of its international growth strategy,
JCB has formed alliances with more than
320 leading banks and financial institutions
globally to increase merchant coverage
and cardmember base.
JCB's corporate philosophy of "Service
from the heart", a commitment to responsive
and high-quality service, continues to
guide it as it creates the future together
with its customers, merchants and partners.
For further information, please visit the
JCB Co. Ltd. home page at:
www.jcb-global.com/english or www.jcbinternational.com.
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