 |
| * |
AnShin MMA Eastern Home Shopping
Network JCB Platinum Card |
Tokyo and Taipei, August 16, 2004 - JCB,
the leading international payment brand,
and AnShin Card Services Co., Ltd., one
of the top Taiwanese credit card companies,
are pleased to announce that AnShin Card
Services has begun issuing JCB branded
credit cards in Taiwan. The launch of the
new AnShin MMA Eastern
Home Shopping Network JCB Platinum Card was
realized in cooperation with Eastern Home
Shopping Network Company Limited, a major
Taiwanese TV shopping company.
The issuing license agreement between
JCB International (JCBI) and AnShin Card
Services was signed on April 29, 2004.
The new AnShin MMA Eastern Home Shopping
Network JCB Platinum card is the first
credit card in AnShin Card Service's portfolio
to carry the JCB brand.
"We are excited by this opportunity
to partner with AnShin Card Services, one
of the most respected and largest credit
card issuers in Taiwan, and this will help
increase the reach of the JCB brand in
Taiwan. Through this new strategic alliance
with AnShin Card Services, we are able
to match the global strength and worldwide
service of JCB with the strong customer-oriented
relationships of a local partner",
said Mr. Osamu Hino, General Manager of
JCB International (Taiwan) Co. Ltd.
AnShin MMA Eastern
Home Shopping Network JCB Platinum cardmembers
will enjoy a waiver of annual fees for
the first year, a special introductory
interest rate, exclusive discount pricing,
cash back premiums and other benefits
available at Eastern Home Shopping Network's
TV shopping. Also, the card gives cardmembers
access to AnShin Card Services' MMA (Money
Management Account®) financial technology
that offers time-sensitive, user-specific
flexibility in investment options.
"The alliance with the global JCB
brand is in line with our ongoing commitment
to provide enhanced card payment capability
and flexibility to our customers",
said Mr. Dennis Lee, President of AnShin
Card Services. "This partnership will
increase the appeal of our card products
as an important tool for payment convenience
and flexibility in keeping with today's
lifestyle. And we are pleased to have an
agreement with JCB that provides us with
numerous marketing opportunities around
the world," Mr. Dennis Lee added.
As a result of this agreement, the leadership
position of both AnShin Card Services and
JCB will be reinforced for a strategic
advantage in developing the potential of
the credit card market in Taiwan. JCB expects
AnShin Card Services to issue more than
150,000 cards in the first year.
JCB opened its representative office in
Taiwan in 1993, and started issuing JCB
credit cards in Taiwan in 1994, a significant
milestone in its long-standing commitment
to Taiwan and the Asian market. The launch
of the AnShin MMA Eastern Home Shopping
Network card is another major step forward
for JCB's presence in Taiwan.
Money Management Account® is a registered
trademark of AnShin Card Services Co.,
Ltd.
About AnShin Card Services Co., Ltd.
AnShin Card Services Company Ltd., one
of the leading credit card companies
in Taiwan, is a member of SinoPac Holdings.
AnShin Card Services is the latest of
31 companies issuing the JCB Card in
Taiwan, under the National Credit Card
Center (NCCC) umbrella, the Taiwanese
mega credit card processing center. The
company has affinity or co-branded relationships
with a wealth of organizations, and has
built a broad base of loyal cardholders
who comprise one of the most attractive
customer segments for merchants worldwide.
For more information, please visit the
website: www.anshin.biz.
About JCB International Co., Ltd.
JCB is an international credit card brand
and the largest card issuer and acquirer
in Japan. JCB launched its card business
in Japan in 1961 and began expanding
overseas in 1981. Its merchant network
includes 11.7 million merchants and spans
189 countries and territories. JCB cards
are now issued in 18 countries and territories,
with 51.6 million cardmembers. As part
of its international growth strategy,
JCB has formed alliances with more than
320 leading banks and financial institutions
globally to increase merchant coverage
and cardmember base.
JCB's corporate philosophy of "Service
from the heart", a commitment to responsive
and high-quality service, continues to
guide it as it creates the future together
with its customers, merchants and partners.
For further information, please visit the
JCB Co. Ltd. home page at:
www.jcb-global.com/english or www.jcbinternational.com.
|