Tokyo - May 13, 2004, JCB Co., Ltd., a leading international payment brand, and the Japan Department Stores Association are cooperating in a joint promotion, the Shopping Paradise for Everyone Campaign for 2 months from 29 April to 30 June 2004. The campaign will award a total of 21 million yen in prizes to customers at the 279 stores nationwide owned by the association's 99 department store company members. This is Japan's first joint promotion ever conducted nationally by department stores and an international credit card brand.

This campaign offers every department store customer a chance to win one of ten 1,000,000 yen department store gift certificates by mailing in a post card with the answer to a simple quiz.

In addition, JCB cardmembers receive one chance to win one of two hundred 50,000 yen JCB gift certificates with every 10,000 yen worth of purchases at the association's department stores by their JCB credit card after registering on the JCB home page at www.jcb.co.jp/campaign/hyakkaten.html. However, JCB cardmembers with JCB cards issued outside Japan do not need to register, as JCB will automatically tally up shopping records at the department stores in Japan during the campaign period, and enter qualified cardmembers in the lottery.

There is one more special chance for JCB optional payment program cardmembers to win one of a hundred 10,000 yen gift certificates. This is one of JCB's convenient payment programs, where cardmembers can set a fixed monthly payment amount for their accounts over the internet or with a single call to JCB.

While publicity in Japan will be focused through JCB and the Japan Department Stores Association's domestic customer channels, JCB will be implementing the promotion as a brand campaign worldwide, using local issuer channels to target JCB cardmembers overseas who will be traveling to Japan during the campaign period and to increase the JCB brand presense worldwide. JCB estimates the resulting increase in sales volume will top 3.5 billion yen, as well as contributing to stimulating the local economy throughout Japan.

About Japan Deparment Stores Association (JDSA)
The Japan Department Stores Association (JDSA) was founded in 1948 to support the sound growth of the department store industry and contribute to the benefit of consumers. Today the association enjoys 99 member companies with 279 branch stores across Japan. Principal activities include maintaining harmony and cooperation among members, holding meetings to support the business management of members, and conducting research and study in connection with the retail business both inside and outside of Japan. The JDSA also publishes periodical magazines and reports along with various books from its diversified activities, such as presenting the industry's opinions on policies, enhancing the foundation of the industry, researching and analyzing the sales of member department stores to expand consumers' support. For more information, please visit JDSA at http://www.depart.or.jp.

About JCB Co., Ltd.
JCB is an international credit card brand and the largest card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding overseas in 1981. Its merchant network includes 11.4 million merchants and spans 189 countries and territories. JCB cards are now issued in 18 countries and territories, with 49.6 million cardmembers. As part of its international growth strategy, JCB has formed alliances with more than 320 leading banks and financial institutions globally to increase merchant coverage and cardmember base. JCB's corporate philosophy of "Service from the heart", a commitment to responsive, high-quality service, continues to guide it as it creates the future together with its customers, merchants and partners. For further information, please visit the JCB Co. Ltd. home page at: www.jcb-global.com/english or www.jcbinternational.com.