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Tokyo, March 31, 2004 - JCB International
Co., Ltd. (JCBI), a leading international
payment brand, announced that (Isbank),
one of Turkey's largest banks, is now authorized
for JCB merchant acquiring through a sublicensing
agreement. The license was granted to Isbank
by JCBI's direct licensee, Anadolu Kredi (AKK).
With this new agreement, the number of
merchants accepting JCB card in Turkey
will increase to more than 100,000 throughout
the country, helping increasing numbers
of Japanese tourists to shop more conveniently.
"We are very pleased to have this
opportunity to partner with Isbank, one
of the top acquiring banks in Turkey," said
Kunio Yoshizawa, President & COO of
JCBI. "Having Isbank's POS terminals
accept JCB will be sure to benefit both
of us significantly in terms of sales.
Turkey, standing between Europe and Asia,
is a popular destination for JCB cardmembers
attracted to the country's historical and
cultural resources, and we believe that
this will meet their essential needs for
travel and entertainment service, and thus
strengthen our business."
Mete ,
Deputy Chief Executive of Isbank, added, "The
JCB card is widely used all over the world,
not just Japan. We know that the Japanese
like to travel, and we believe that widespread
availability of JCB in Turkey will help
promote income from tourism, and the national
economy. And of course, this agreement
will increase the sales volumes of our
member companies."
Zorlu,
Member of Executive Board of Anadolu Kredi (AKK),
another JCB licensee, commented, "Our
agreement with JCB in 1993 helped us increase
sales at our 11,000 merchants. We are very
happy to see JCB brand presence rise even
higher with this new agreement."
This new partnership will expand JCB acceptability
in Turkey, while the JCB brand will further
increase the strength of the bank's merchant
network.
About 
(Isbank)
is the fourth largest bank in Turkey with
839 branches nationwide. The sublicense
acquiring agreement with JCB is via AKK
Bank. Isabank maintains a network of 113,000
merchants and 121,000 POS terminals, representing
17% of the market, specializing in the
consumer retail sector, including supermarkets
and retail clothing outlets. The Bank records
international credit card sales volume
of more than US$19 million per annum. For
further information, please visit the Isbank
homepage at: www.isbank.com.tr/english/english.asp.
About JCB International Co., Ltd.
JCB is an international credit card brand
and the largest card issuer and acquirer
in Japan. JCB launched its card business
in Japan in 1961 and began expanding overseas
in 1981. Its merchant network includes
11.4 million merchants and spans 189 countries
and territories. JCB cards are now issued
in 18 countries and territories, with 49.6
million cardmembers. As part of its international
growth strategy, JCB has formed alliances
with more than 320 leading banks and financial
institutions globally to increase merchant
coverage and cardmember base. JCB's corporate
philosophy of "Service from the heart",
a commitment to responsive, high-quality
service, continues to guide it as it creates
the future together with its customers,
merchants and partners. For further information,
please visit the JCB Co. Ltd. home page
at: www.jcb-global.com/english or www.jcbinternational.com.
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