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Los
Angeles, CA - November 3, 2003 -- JCB International
Credit Card Co., Ltd., the US subsidiary
of Japan's largest credit card company,
and Marukai Corporation, California's largest
Japan-affiliated membership-only supermarket,
will jointly introduce the new Marukai
JCB Card, a co-branded credit card with
both Marukai membership identification
and JCB credit functions. A marketing campaign
will commence on November 8th at the Marukai
store in Gardena, California.
Marukai and JCB International Credit Card,
both headquartered in California, started
a co-branded credit card program in Hawaii,
which generated over 10,000 co-branded
Marukai JCB Cards within a short six-month
period from launch in June 2002. By replicating
the Hawaii program in California, both
Marukai and JCB can expect similar results
due to the enhanced value that the co-branded
Marukai JCB Card brings to the Marukai
membership.
The co-branded Marukai JCB Card rewards
cardmembers with:
- Up to 3% cash back on purchases made
at Marukai and up to 1% cash back on
purchases made anywhere else. The JCB
Card is accepted at over 11 million locations
in 189 countries and territories.
- No annual credit card fee
- Two memberships in one card: the Marukai
membership bar-code information is built-in
on the back of the Marukai JCB Card
- Upon signing up for the Marukai JCB
Card, the Marukai membership fee is waived
for one year. And all subsequent payments
of the Marukai membership fee will be
automatically billed to the Marukai JCB
card account for convenient membership
renewal and uninterrupted membership
privileges.
A new marketing campaign is also planned.
Customers who sign up and become a co-branded
cardmembers are eligible to receive a gift
certificate for a free bag of rice. A campaign
will be held on November 8, 9, 15 & 16,
whereby customers who apply for the Marukai
JCB Card at the Marukai store in Gardena
will receive the special gift.
Marukai Corporation, founded in 1965,
opened it's first "Marukai" membership-only
supermarket in Gardena, Los Angeles in
1982, and currently operates four store
locations in Southern California. Marukai
currently has over 90,000 household members,
making it the largest Japan-affiliated
supermarket in the state. Offering Japanese
food products and daily household necessities
at competitive prices, Marukai enjoys the
patronage of many Japanese-Americans residing
in the state. Marukai is one of the first
companies adopting a membership-only style
business that is now very popular among
US consumers. Marukai also employs a highly
sophisticated information system to manage
its customer database, which enables it
to utilize such information as a strong
tool to support sales activities.
JCB International Credit Card Co., Ltd.,
the U.S.-affiliate of Japan's largest credit
card company, JCB Co., Ltd., is headquartered
in Los Angeles, California and has been
issuing JCB Credit Cards to U.S. consumers
and businesses since 1992. JCB Credit Cards
are accepted in over 11 million merchant
establishments in 189 countries. Currently,
JCB has almost 48 million cardmembers,
and generated $43 billion in charge volume
in 2002.
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