|
Tokyo Japan, April 14, 2003 - JCB Co.
Ltd. has begun the international brand
certification process for the new Convex
Letter Card technology for cards that are
not suitable for embossing, such as smart
cards with contactless IC chips or employee
identification cards with photographs.
This technology will be used on JCB's own
new combined employee ID and credit card
when the company relocates to a new building
in May of this year.
The new card technology makes use of the
Convex Letter System developed by Toppan
Printing Co., Ltd. and Maxell Seiki Ltd.,
which forms raised letters meeting JIS
standards. Toppan, Maxell Seiki and JCB
have worked closely together to improve
product quality and have achieved a level
high enough to begin the certification
process for global use by the JCB international
brand. The system produces convex letters
in clear plastic on the face of the card
plastic without causing depressions on
the reverse of the card. This avoids the
problems of illegible printing or malformed
photographs. In addition, the internal
antenna and IC chip used in contactless
smart cards are not damaged.
This new technology will be used on JCB's
own new combined employee ID and credit
card in May 2003. This will be a field
test for evaluation and provide the necessary
verification for certification. When brand
certification is complete, JCB will be
combining the technology with its existing
solutions for the public transport, retailing
and corporate markets, and at the same
time deploying it into the international
market through JCB brand card issuers.
JCB's DualPlus, contact/contactless interface
single chip smart card, and contactless
IC card issuing contracting program are
already bringing new solutions to meet
the needs of the market, and when international
brand certification is complete for the
new Convex Letter Card even more effective
solutions will be made possible.
About JCB Co., Ltd.
JCB is an international credit card brand
and the largest card issuer/acquirer
in Japan. JCB launched its card business
in Japan in 1961 and began expanding
overseas in 1981. Its merchant network
includes 10.43 million merchants and
spans 189 countries and territories.
JCB cards are now issued¡¡in
18 countries and territories, with 42
million cardmembers. As part of its international
growth strategy, JCB has formed alliances
with more than 320 leading banks and
financial institutions globally to increase
merchant coverage and cardmember base.
JCB's corporate philosophy of "Service
from the heart", a commitment to
responsive, high-quality service, continues
to guide it as it creates the future
together with its customers, merchants
and partners. For further information,
please visit the JCB International homepage
at http://www.jcbinternational.com.
|