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Advanced technology, exceptional security
In 1999, JCB launched J/SmartTM, JCB's own credit application for smart cards, which is compliant with the de-facto global standard EMV. Following successful pilot projects, JCB took the initiative to lead the Japanese industry by beginning the full-scale rollout of JCB smart cards in 2001. JCB is also pushing ahead both domestically and internationally with enhancing the payment network infrastructure to support smart card services.
Simultaneously JCB is deploying the J/SecureTM payer authentication program for Internet shopping where there is no physical card present. The program adds an important password identification step to verify the identity of the person entering the card information. These new technologies offer significantly improved security, helping to protect merchants from fraud losses and increase consumer confidence in credit card payment.

JCB is taking the initiative in the highly advanced area of biometric authentication as well. One recent pilot project implemented fingerprint verification for mobile access to personal information and card use history on MyJCB, the JCB cardmember site providing services over the internet including balance and transaction inquiries, card loan applications, and address and other cardmember information update capability. Another project is a permanent implementation of fingertip blood vessel vertication for both access control and credit card payment at a condominium complex scheduled to open in March 2005.
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