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| JCB has always aimed to be more than a standard credit card by offering the highest quality services in addition to the most convenient, efficient, and reliable payment products. Pursuit of our unique service principle, Service from the Heart, led to our policy of independent international expansion and is one reason why JCB is now a major international payment brand. |
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| Since being established in 1961, JCB has led the Japanese card industry as a result of our capability for superior service - an ability cultivated in response to the rigorous service requirements of Japanese consumers. When we assessed how to begin international operations in the early 1980s, we were determined that the same quality service and the same convenience must be extended to JCB cardmembers overseas. In 1981, this resulted in our decision to pursue global expansion, not through an alliance with other major card brands, but through a completely independent approach. |
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Guided by the principle we call the JCB Way, JCB has become more than a conventional payment card by delivering the most convenient, efficient, and reliable payment products in tandem with offering the highest quality services. 77.46 million of the world's most desirable cardmembers hold JCB cards, which are accepted at 22.25 million associated merchants and supported by close ties with more than 350 financial institutions worldwide. | | |
