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| JCB
has always aimed to be more than
a standard credit card by offering
the highest quality services in addition
to the most convenient, efficient,
and reliable payment products. Pursuit
of our unique service principle, Service from the Heart, led to our
policy of independent international
expansion and is one reason why JCB
is now a major international payment
brand. |
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| Since
being established in 1961, JCB has
led the Japanese card industry as
a result of our capability for superior
service - an ability cultivated in
response to the rigorous service
requirements of Japanese consumers.
When we assessed how to begin international
operations in the early 1980s, we
were determined that the same quality
service and the same convenience
must be extended to JCB cardmembers
overseas. In 1981, this resulted
in our decision to pursue global
expansion, not through an alliance
with other major card brands, but
through a completely independent
approach. |
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Guided by the principle
we call the JCB Way, JCB has become more
than a conventional payment card by delivering
the most convenient, efficient, and reliable
payment products in tandem with offering
the highest quality services. 58.08 million
of the world's most desirable cardmembers
hold JCB cards, which are accepted at 13.53
million associated merchants and supported
by close ties with more than 350 financial
institutions worldwide. |
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